*** EU PASSPORT ONLY ***
What is the job?
As Sales & Marketing Director you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Your day to day
People
Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance
Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively
Recommend or initiate any HR elated actions where needed
Drive a great working environment for teams to thrive – connect departments to create sense of one team
Interact with outside contacts: guests, vendors, and other contacts as needed
Develop and maintain great working relationships with key clients and outside contacts to increase revenue
Financial
Hit all personal/team sales goals and maximize profitability
Help prepare the departmental budget and financial plans including the hotel marketing plan
Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel
Guest Experience
Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience
Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
Responsible Business
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel
Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquire
Identify improvements to marketing activities and overall hotel sales performance and work with other departments
Ad-hoc duties – unexpected moments when we have to pull together to get a task done
Accountability
This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employee